Depuis le Bocage, Kiplay veut habiller les hipsters

Depuis le Bocage, Kiplay veut habiller les hipsters

La PME de Saint-Pierre-d’Entremont, spécialisée dans le vêtement professionnel, lance une gamme vintage dont la production serait assurée dans son atelier du Bocage.

Oui, Marc Pradal le reconnaît, « le marché du vêtement est compliqué », notamment avec l’augmentation des promotions sur le Net. Mais il en faut plus pour stopper les projets du PDG de Kiplay, PME de 39 salariés installée à Saint-Pierre-d’Entremont (9,7 millions d’euros de chiffre d’affaires en 2014).

Sa nouvelle idée pourrait bien essaimer jusqu’au Japon et aux Etats-Unis : c’est le marché des hipsters. Ces nouveaux « bobos », qui tentent de se démarquer du reste de la société en affichant notamment une barbe bien fournie et des habits vieillots, sont la cible de Kiplay. L’idée : se « servir du style des vieux vêtements de travail », tels que la société les fabriquait dans les années 40, pour lancer une ligne avec un designer, baptisée pour l’instant « Kiplay Vintage ». Salopettes, vestes de travail dans des matières anciennes telles que la moleskine ou le chevron, « dans l’esprit Jean Gabin ».

Pour démarrer la production, pas besoin de voir trop grand : « Si on est à 10-15 pièces par jour, cela occupera deux ou trois personnes de chez moi, c’est tout. » Une paille face aux 650 000 vêtements commercialisés cette année par Kiplay. Mais l’idée est là, et elle permettra de« conserver notre savoir-faire » tout en étoffant le petit atelier installé dans l’entreprise. « Il est remonté à 5-6 personnes par jour, et j’espère qu’elles seront une dizaine l’an prochain. »

40 Comments

    • Avatar
      Robert Martin
      févr. 27, 2020

      Love this dls 19 kits game ! Entertaining and relaxing at the same time.

  • Avatar
    Phil
    févr. 28, 2020

    wrong guy Inking make nose smaller Double dating That said, I cant tell the OP to stop her crazy because I know too many marriages which are just like this. Somehow, the man likes the woman enough to accept her crazy and somehow it works.

  • Avatar
    Johny Johny
    mars 30, 2020

    After getting fed-up with the corporate high life in the city, you decided to leave everything behind. In your drawer, you find a letter from your grandpa – a letter that he gave you when you were still a child. In his words, he left you a gift far away from the city: a property that he used to own back in Pelican Town. Now with a chance for a new life and new people to get acquainted with, your grandfather’s farm becomes your gateway for a fresh start. Grow your own business, discover new lands, and maybe meet the love of your life in stardew valley download.

  • Avatar
    SBD
    avril 7, 2020

    众所周知,酒酿鸡蛋具有很好的丰胸效果丰胸产品。粉嫩公主酒酿蛋刘燕经过长达数年潜心研究,在古方基础上,精选上等材料丰胸粉嫩公主酒酿蛋,比如珍珠糯米、土鸡蛋、甜酒酿、野葛根粉等,能够百分百保证天然食材提取丰胸产品排行榜,不添加任何的物质,100%,纯植物提取的美胸品牌,让女性们能够放心饮用丰胸产品酒酿蛋

  • Avatar
    gomovies
    avril 11, 2020

    I see the greatest contents on your blog and I extremely love reading them. gomovies

  • Avatar
    Sam
    avril 15, 2020

    I'm sure with the pandemic growing worldwide, they will also make PPE's for the frontliners to be used. Specially France is one of the most affected countries in the world. Thanks for letting me express my gratitude. www.proplumbernorthshore.info/

    • Avatar
      Sam
      avril 15, 2020

      here is the corrected version sorry for that www.proplumbernorthshore.info/

  • Avatar
    afdah
    avril 20, 2020

    Hi to everybody, here everyone is sharing such knowledge, so it’s fastidious to see this site, and I used to visit this blog daily www.afdah.watch

  • Avatar
    Chris
    avril 20, 2020

    I actually like the quality of your products especially your clothing! Same to what EZ Checkout is selling!

  • Avatar
    Jack
    avril 22, 2020

    Wow, a trustworthy company of quality production. That revenue is insane. I hope they are making PPE's for frontliners fighting the current battle in virus. Good work! Our company

  • Avatar
    nikr
    avril 27, 2020

    The price for me of Air Force 1 Low Replica of Air Force One was spending ... My new friends, who loyalty I bought for the low price of a couple crumbs.

  • Avatar
    Neelam
    avril 29, 2020

    Here at this site really the fastidious material collection so that everybody can enjoy a lot. Neelam Stone

  • Avatar
    Tony
    avril 30, 2020

    Just look at the responses here, they sure are loving your content. Just keep your quality production. Thank you for the information. It is important for us to know these. URL: https://www.roofingrepairstauranga.kiwi/

  • Avatar
    Rhainne Coles
    avril 30, 2020

    The woman 100% linen clothes are only available on the eshop The Textile Revolution. In photo, I wear the top "Confetti" of the https://hardwoodfloorrefinishingmn.com/

  • Avatar
    tksindustrial
    avril 30, 2020

    I want to say thanks to you. I have bookmark your site for future updates. tksindustrial

  • Avatar
    Richard John
    avril 30, 2020

    Along these lines you can urge them to follow your message with regular cadence. Try not to confound the perusers by including an excessive number of things together. professional logo design Use single textual style type in your flag structure.

  • Avatar
    saeed
    mai 6, 2020

    https://www.acrepairinsandiego.com/

  • Avatar
    saeed
    mai 6, 2020

    https://www.removaltelford.co.uk

  • Avatar
    saeed
    mai 6, 2020

    https://www.cleaningcarpetcambridge.co.uk/

  • Avatar
    Liza Binst
    mai 6, 2020

    Thanks for sharing. A good site, our writers could help you write texts for blogging. OK?

  • Avatar
    small tattoos
    mai 6, 2020

    small tattoos https://inksmalltattoos.com/ small tattoos

  • Avatar
    Lynda William
    mai 6, 2020

    With an educated team of dentists, Eastern Oklahoma Dental Care has become one of the most preferred and Best Cosmetic Dentist in Tulsa. We believe in delivering quality services and make sure to answer all queries of the clients with quality and relevant answers.

  • Avatar
    industrial
    mai 10, 2020

    Cool stuff you have and you keep overhaul every one of us tks industrial

  • Avatar
    sophie
    mai 22, 2020

    Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. Please search instastalker to discover nice photos and videos on instagram.

  • Avatar
    rezaa
    mai 24, 2020

    Thanks your blog is so good and i like it load

  • Avatar
    Internet
    mai 25, 2020

    Super site! I am Loving it!! Will return once more, Im taking your food additionally, Thanks. Airtel Free Internet

  • Avatar
    movierulz
    mai 27, 2020

    I have been searching to find a comfort or effective procedure to complete this process and I think this is the most suitable way to do it effectively. movierulz

  • Avatar
    this
    mai 28, 2020

    I see the greatest contents on your blog and I extremely love reading them. this link

  • Avatar
    elephant
    mai 29, 2020

    Hi buddies, it is great written piece entirely defined, continue the good work constantly. elephant-cnc.com

Leave a Reply

* Name:
* E-mail: (Not Published)
   Website: (Site url withhttp://)
* Comment:
Type Code: